photo: lovesnic.tumblr.com
Forever 21, the affordable fashion retailer, made its first voyage across the Atlantic back in 2010 to the iconic Bullring shopping centre in Birmingham. Come July 27th, the fashion retailer will become resident in the former HMV space on London's Oxford Street. If you're unfamiliar with the brand and its product, I would describe it as New Look with more edge.
The retailer has three main sub brands for women: Forever 21, Heritage 1981 and Forever 21 girls, they're all in a similar price bracket, for example, £10.50 for a tee or vest is quite standard. I personally prefer Heritage 1981 as there is more of an Urban Outfitters vibe to it. Check out their web site for a look at some of their LA wares and prices.
Bip Ling, flavour of the month, is fronting the campaign celebrating the London launch. Some good pics of her here.
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