Friday 24 June 2011

fashionable ebay tips - selling



Selling


Having seen a lot of clothes and accessories listed on eBay, I've seen the good, the bad, and the ugly in terms of eBay listings. Here are a few tips which only require an ounce of common sense and a little bit of time.

1. Title
It may seem very obvious, state exactly what you're selling in the title as this will increase the likelihood of your listing coming up in searches by the sort of buyer that you're targeting. I've seen some terrible titles for some pretty decent items. Don't forget to include:
:: The name of the brand/designer
:: The size (if it's a 12 you might also want to include 'Medium' too to get more hits)
:: Whether it's brand new
:: Anything particularly interesting about the item e.g. 'Real leather' or 'This season' are good options to attract attention

2. Photos



Rumi from fashiontoast started her super successful blog as a result of all of the interest she got from her (now defunct) eBay shop, Treasure Chest Vintage. A lot of her success can be attributed to her eye for key pieces but also to her styling and Colin (the bf)'s photography skills. Which brings me to my point about photos on eBay listings: make the item look appealing!

As we're becoming increasingly exposed to and accustomed to slick styling and graphics from the likes of Net-A-Porter, ASOS, The Outnet, Topshop, and popular blogs, a dark photo of a bag laid flat on a stained carpet just doesn't quite cut the mustard.

You don't have to have an amazing camera, just a good amount of light, I prefer shooting my items on a sunny day rather than using the flash which changes the colour of items.


3. Description
Keep it simple. There are so many listings chock full of colour, different fonts, links, pictures, tables, stars you name it. When eBayers are searching/browsing all they want to know is what condition the item is in, whether there are any imperfections, the dimensions and perhaps some inspiration/ideas on how to wear it/style it.

Sometimes I like to insert photo inspiration which includes the item or demonstrates the particular trend. I usually get the images from the internet or magazines. eBay don't charge for uploading photos for clothing listings so whyever not!



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